Job Description
**Job Title: Digital Marketing Specialist**
**Salary:** Competitive base salary plus bonus
Are you passionate about marketing analytics and lead generation? Are you a gifted communicator who knows how to engage audiences? Are you eager to join a close-knit, supportive team that makes a real difference? We're looking for a Digital Marketing Specialist to develop and implement creative, data-driven marketing strategies that drive qualified leads and convert to sales. This role offers a fantastic opportunity to apply your marketing expertise in a dynamic and engaging environment.
**What We Offer:**
- A competitive W2 salary with a bonus structure
- Comprehensive benefits package, including:
- Medical, dental, and vision insurance
- Telehealth services
- 401k with a generous match (100% up to 5%)
- Student loan paydown assistance program
- Paid parental, compassionate, and caregiver leave
- Company-paid disability coverage
- Three weeks of PTO plus generous paid company holidays, including a break between Christmas and New Year's Day
- A commitment to professional development with full access to LinkedIn Learning
- A vibrant company culture that supports work-life balance and a growth mindset
- A fulfilling career that positively impacts others
Please note that this role is hybrid (based in the Knoxville metro area) with 3+ days per week in the office/community. Remote candidates will not be considered.
**About You:**
- You're collaborative, curious, and results-driven, with excellent communication skills
- You have a persistent, can-do attitude and are highly organized
- You're service-oriented, self-managed, and motivated, with a positive, team-oriented outlook
- You're flexible, professional, and able to manage multiple priorities and new information effectively
- You possess strong critical thinking skills and can learn/manage new software programs with ease
**Your Skills and Experience:**
- A keen understanding of systems, data, and reporting, with a focus on continuous improvement and user experience
- Proficiency in Microsoft Office Suite and experience with various marketing software and platforms (e.g., SEO/SEM, CRM, Google Analytics, social media platforms, content management systems)
- Proven ability to create and execute strategic marketing and communication plans
- Strong writing and editing skills, with experience in creating marketing materials using Adobe Creative Suite
- Experience in managing and analyzing social media to engage target markets
- Knowledge of the insurance industry, particularly Medicare and other senior insurance products, is preferred
- A bachelor's degree or equivalent combination of education and experience
**Your Key Responsibilities:**
- Develop and implement innovative marketing and advertising strategies to support business objectives
- Measure, assess, and report results, focusing on continuous improvement and innovation
- Analyze sales and marketing metrics, data from population group surveys, economic and market trends, and various advertising methods
- Ensure brand consistency across all marketing channels and engage in reputation management
- Collaborate with internal and external stakeholders on lead generation strategies, event planning, and sponsorships
- Develop and manage external communications, such as website content, emails, blogs, social media, and printed materials
- Coordinate with management on internal communications to ensure brand consistency
- Evaluate and manage lead generation sources and implement digital lead generation campaigns
If you're a passionate marketing professional eager to make a real impact, we'd love to hear from you. Apply today and join our growing team!
Employment Type: Full-Time
Salary: $ 55,000.00 75,000.00 Per Year
Job Tags
Holiday work, Full time, Flexible hours, 3 days per week,