Director of Event Sales & Sponsorship Job at PSQ Productions, Irvine, CA

  • PSQ Productions
  • Irvine, CA

Job Description

About PSQ Productions: PSQ Productions is a leading event production and venue management company based in California, renowned for creating unforgettable event experiences. We specialize in hosting and managing a diverse range of events across various venues, from intimate gatherings to large-scale festivals. We are seeking a dynamic Director of Event Sales & Sponsorship to join our team and drive the success of our event sales, bookings, and sponsorship initiatives.

Role Overview: The Director of Event Sales & Sponsorship will be responsible for leading the sales strategy for events, booking third-party events, and securing sponsorships for all events and venues managed by PSQ Productions. This role requires a highly motivated and experienced sales leader who can develop and execute strategies to maximize revenue, enhance client relationships, and expand our market presence.

Key Responsibilities:

  • Sales Strategy: Develop and implement comprehensive sales strategies to achieve and exceed revenue targets for all events and venues.
  • Event Booking: Oversee the booking of events in various venues, ensuring a diverse and high-quality event calendar that meets market demands and company goals.
  • Third-Party Events: Identify and secure third-party events at existing events and venues, maximizing venue utilization and revenue opportunities.
  • Sponsorship Acquisition: Develop and execute sponsorship strategies to secure partnerships for all events and venues, driving incremental revenue and enhancing event experiences.
  • Market Development: Develop market segments and solicit new customer relationships while maintaining existing relationships.
  • Event Opportunities: Identify and pursue new event opportunities and potential sponsorships.
  • Lead Generation: Maintain a strong pipeline of leads through effective networking and relationship building.
  • Market Outreach: Sell and market to external markets including corporate events, meetings, schools, concerts, non-profits etc.
  • Brand Ambassador: Act as an ambassador for events hosted by PSQ Productions, fostering relationships with individuals and corporations to maintain repeatable and predictable business while prospecting for new events.
  • Public Engagement: Serve as a positive role model in both social media formats and public forums by being active and showing consistent participation in all public-facing opportunities.
  • Collaboration: Work closely with Ticketing and Finance teams for each event to maximize revenue and forecast revenue for future events.
  • Sales & Marketing Plan: Generate a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets.
  • Activation Oversight: Oversee and coordinate promotional activations to effectively market and sell PSQ Productions' events and services, driving increased engagement and sales.
  • Proposals: Create and submit proposals for RFQs and RFPs with potential clients to secure business collaborations.
  • Contract Negotiation: Negotiate and create business contracts with outside vendors.



  • Minimum of 7 years experience in event sales, sponsorship acquisition, and venue management, preferably within the events or hospitality industry.
  • Proven track record of achieving and exceeding sales and revenue targets.
  • Strong network of industry contacts and relationships.
  • Exceptional communication, negotiation, and presentation skills.
  • Ability to develop and execute strategic sales and sponsorship plans.
  • Knowledge of how to use social media to drive sales, including LinkedIn, Facebook, Instagram, and Pinterest.
  • Proficiency in computer software including Microsoft Word, Excel, Slack, Google Workspace, and Asana.
  • Solid time management, organization, and prioritization skills; ability to work with little or no direct supervision.
  • Excellent customer service orientation and focus on customer satisfaction required.
  • Strong leadership and people skills, plus the ability to build and foster a team environment desired.
  • Ability to handle competing priorities.
  • Valid driver’s license required.


  • Competitive Salary Starting at $100 - 120k annually
  • Discounted tickets to PSQ produced events
  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off
  • Family Leave (Maternity, Paternity)
  • Training & Development
  • Wellness Resources

Don't miss out on the chance to be a part of something extraordinary – Join PSQ Productions, where every day is a celebration!

Job Tags

Full time, Contract work,

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