iGaming Digital Content Manager, Remote Job at Delaware North, Miami, FL

  • Delaware North
  • Miami, FL

Job Description

Gamewise, Delaware North’s interactive gaming division, is hiring a remote Digital Content Manager to lead content strategy and management across all Betly Casino & Sportsbook brand platforms and social channels. The Digital Content Manager will play a crucial role in cultivating engaging content that resonates with our target casino and sportsbook audiences, while also ensuring our presence is optimized for search engines.


This is a remote position.





At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match 
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts

  • Act as lead content management point for all Betly platforms; end to end responsibilities include asset development, implementation, rotation, testing, and refreshing.
  • Develop and execute a comprehensive content strategy and routine testing plans that align with achieving our business KPIs; direct the Digital Content team and corporate creative resources on creating high-quality, engaging content across various digital channels including our mobile apps, desktop websites, blog, and social media platforms.
  • Partner with the CRM Manager on optimizing email layouts, landing page copy, and promotional advertising assets for increased customer engagement.
  • Author, proofread, and optimize all landing page copy and other digital content to improve search engine visibility and drive organic traffic; own Betly landing pages on gaming partner websites.
  • Collaborate with the Sr Acquisition Manager on excuting SEO strategies, keyword research, and on-page optimization techniques; work closely with the Sr Marketing Operations Manager to enhance efficacy of property-level digital advertising.
  • Guide the Content Coordinator on organic social media strategy, support calendar planning and execution.
  • Stay current with industry trends on emerging technologies, best practices, digital content, and advertising to continuously improve Betly’s digital presence.
  • Regularly monitor Google Analytics, social media reporting tools, and other analytical tools to identify and action on trends, anomalies, and customer behaviors.
  • Must be of legal gambling age.
  • Able to obtain and maintain a state gaming license in operating jurisdictions.
  • Minimum of 3 years JavaScript, HTML, and CSS experience is required.
  • Minimum of 3 years in digital content strategy and development is required.
  • Proficient working knowledge of Adobe Creative Cloud is required.
  • Entrepreneurial skills: can independently and proactively identify and act on complex business challenges and opportunities to improve revenues.
  • Ability to read, interpret, analyze and present complex data.
  • Ability to effectively communicate and work cross-functionally with multiple stakeholders; project managing across varied deadlines and priorities.
  • Highly organized and able to adapt evolving priorities.
  • Knowledgeable of various casino games and rules.

Job Tags

Holiday work, Full time, Remote job,

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