Job Description

About Us

At Upbring, we are servants on a mission to break the cycle of child abuse. We are warriors , brave as the thousands of Texas Children and families we serve. We stand up for those who cannot speak for themselves. We are a family who values innovation, empathy, patience, understanding and trustworthiness.

What You'll Do

The Internal Communications Manager plays a pivotal role in shaping and executing the organization’s internal communications strategies with a focus on fostering engagement, promoting the company culture and enhancing brand awareness. Reporting to the Director of Public Relations and Communication, this role collaborates closely with the People & Culture teams to develop and implement proactive and reactive communication initiatives aimed at talent acquisition and retention efforts. As a key member of the Communications team, the Internal Communications Manager will drive the narrative of our mission, values, and commitment to breaking the cycle of child abuse while embodying our core values of being Warriors, Servants, and Family

Our Upbring staff members are servant-leaders on the pursuit of breaking the cycle of child abuse and empowering others to do the same through example while embodying our core values: We are Warriors. We are Servants. We are Family.

We Are Warriors | We Set the Standards for Child Welfare

Work Standards

• Work with Director of PR & Communications to evolve the existing internal communications strategy to better scale with growing organization, and to balance support for day-to-day communications and engaging communications campaigns, including follow-up reporting.
• Committed to quickly learn about Upbring’s programs and the child wellbeing space as well as changes implemented org-wide that may include new programs.
• Craft strategic, quality messaging in regard with respective org-wide audiences in Audiences include but are not limited to senior leaders, programs, departments, managers, etc. and external audiences through the appropriate channels such as newsletters, intranet, internal employee apps, employee review sites (Indeed, Glassdoor, LinkedIn, Google, Bing, etc.) and analyzing results and feedback
• Produce and publish content, including copy, media, graphics and photographs for all internal communications initiatives.
• Lead creative direction on internal communications supporting collateral such as flyers, FAQs, posters,
• Create and execute an annual and then monthly content calendar designed for Upbring internal communications in regard with respective org-wide audiences in Audiences include but are not limited to senior leaders, programs, departments, managers, etc.
• Share weekly, monthly, and quarterly performance updates, including wins, learnings, and opportunities for improvement
• Manage and produce monthly internal org-wide newsletter, Upbring Update
• Manage and produce Communications/org-wide challenges and various campaigns throughout the year
• Compile weekly media reports for Senior Leadership team
• Manage Communications projects of increased complexity, sensitivity, and/or importance to Upbring
• Grow and engage Upbring’s internal audience and brand across internal communications channels while working alongside social media manager across relevant social media channels
• Work alongside Social Media Manager to update employee review sites to ensure most up-to-date and accurate information is listed about program/facility locations
• Work alongside Social Media Manager to monitor review sites for comments left and delegate to appropriate teams when needed daily or as needed depending on organizational circumstances
• Proactively test and implement communications channels not currently in Upbring’s internal communications strategy to ensure org-wide reach
• Measure and report on internal communications metrics monthly
• Uncover growth opportunities in digital and traditional marketing from strategy to successful implementations, including follow-up reporting
• Other duties as assigned by supervisor

Communication

• Exhibit masterful storytelling traits with an intuitive ability to craft compelling copy (long form and short form) for audiences related to scope of work including print and digital
• Create more rigor around communications operations and measurement
• Apply creativity, planning, writing, and editing skills to create collateral and communicate key messages across various platforms (newsletters, emails, fliers, social media, pitch letters, press releases, website, ads, etc.)
• Write, edit, layout, design, and publish a monthly internal newsletter, internal org-wide announcements, and emails with the ability to ghost write on behalf of anyone in the organization
• Manage all written communications for Upbring Intranet and reward recognition platforms
• Generate new story ideas while also having the ability to repurpose existing content into fresh new stories
• Manage vendor relationship for media tracking platform to consistently and proactively collaborate to optimize brand and earned media dashboards while also researching new platforms and tools to improve efficiency

We Are Servants | We Help Others
Teamwork

• Critical member of the collaborative, high-energy Communications team working to enhance the communications and marketing efforts for all internal and external stakeholders
• Partner with People & Culture teams and other departments to develop an effective communications strategy that supports organization’s top priorities with both proactive and reactive approaches
• Assist Communications leadership with setting realistic yet ambitious goals to track success
• Forge strong relationships with other team members, acting as support and guidance when needed
• Collaborate internal team members Communications to develop and implement an internal communications calendar and style guide for org-wide use
• Collaborate with Senior leadership on thought leadership and mission/reputation management initiatives as it relates to recruitment and retention efforts
• Collaborate with Communications leadership on crisis and reputation management efforts; anticipate and plan responses to evolving issues; serve as point person for press when needed
• Share knowledge, deploy campaigns, and manage projects while adhering to the Organization’s messaging and branding criteria
• Participate in cross-training activities, cross-functional (department) sharing of knowledge, share expertise and knowledge with Communications and learn from others to expand knowledge

We Are Family | We Are Passionate & Compassionate

Building Relationships

• Develop strong cross-functional partnerships with Internal Communications, PR, and Strategic Response to align on priorities, communication goals, channels strategy, and messaging to get the most employee engagement
• Develop and nurture cross-department and program relationships organization wide to optimize visibility and support
• Manage, develop, and maintain positive working relationships with management, staff, vendors, donors, and other clients to ensure project needs and expectations are being met within project scope and meets the established deadline
• Act as Communications representative/liaison and take project lead in cross departmental/program collaboration
• Work as team player and exhibit professional behavior and a positive attitude with both internal and external clients that reflects positively on the Agency and is consistent with Agency policies and practices
• Actively participate in exhibiting cultural awareness and sensitivity when interacting with youth, parent(s)/guardian(s), staff, and the community

Minimum Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, or closely related field
• 3 years’ experience in communications, media relations, strategic communications, journalism , or public relations showcasing a track record of leadership and impactful contributions
• Encouraging and inclusive attitude to other team members and colleagues with proven track record of fostering a culture of inclusivity, with demonstrated leadership in creating environments where diverse perspectives are valued and integrated.
• Ability to synthesize, prioritize and drive results with a strong sense of urgency with exceptional ability to not only synthesize and prioritize tasks but also to develop and execute strategic plans that drive measurable results, showcasing a strong sense of urgency and impact.
• Excellent verbal, written and interpersonal communications and presentation skills (A writing and editing test will be required)
• Extensive experience in project management, including managing multiple projects and tasks with frequently changing requirements and deadlines, showcasing a history of delivering projects on time and within budget.
• Strong people and interpersonal skills with the ability to work autonomously and in a team (group) environment and the ability to work and interact with diverse groups of people at all levels in the organization
• Proficiency using Microsoft Word, Excel, PowerPoint, and Outlook
• Working knowledge of WordPress, HTML, and graphic design, thorough understanding of search engines and SEO

Preferred Qualifications

• 5 years post-graduation experience in communications, media relations, strategic communications, journalism, or public relations showcasing a track record of leadership and impactful contributions
• Certification in Communications related areas such as storytelling, internal communications, crisis communications, diversity and/or inclusion, or other related certifications, underscoring a commitment to professional development and expertise.
• Proven success in executing strategic communication campaigns that have achieved organizational goals, supported by quantifiable metrics and outcomes.
• Working knowledge of WordPress, HTML, and graphic design, thorough understanding of search engines and SEO
• Advanced knowledge in developing digital engagement strategies, including familiarity with new/emerging technologies and social media channels, to optimize message delivery and measurement.
• Working knowledge of writing digital engagement strategies, including new/emerging technologies and social media channels to support message delivery and measurement
• Working knowledge of employee review sites and how to optimize engagement and brand
• Familiarity with Upbring or child welfare system

Perks at Upbring

• Competitive PTO & paid holidays 
• Health, dental, vision insurance & more! 
• 403(b) Plan
• Employee Assistance Program
• 24/7 access to telemedicine and counseling services 
• Discounted Gym Memberships 

Physical Demands & Work Conditions

• This position requires sitting and looking and using a computer for long periods of time
• Lift, push, pull, move up to 25

The physical requirements for this position with or without reasonable accommodation are representative of those that must be met by an employee to perform the essential functions of this position successfully. While performing this position the employee with or without reasonable accommodation should have the ability to walk, stand, sit, kneel, speak, and hear with aid, see, read, reach with arms and hands, lift and/or move up to specified weight, and use equipment that is essential to performing the job, such as a computer, copier, fax machine, telephone, and automobile, if applicable. Specific vision requirements of this position may include color vision, seeing things close up, and the ability to adjust focus.

Diversity. Equity. Inclusion. Belonging  

We are a diverse and inclusive Organization that recognizes our strength is in the efforts of our selfless warriors. Honoring and recognizing the value and dignity of all individuals is the cornerstone of our agency. The more diverse the individuals, thought processes and lived experiences, the greater the opportunity is to combine unique perspectives to make a greater impact. Our trust, respect, and appreciation for one another is demonstrated through our communication, celebration of progress and relentless effort to be at our best TO FULLFILL OUR MISSION OF BREAKING THE CYCLE OF CHILD ABUSE.

Upbring is an Equal Employment Opportunity/AA Employer and does not discriminate on the basis of race, color, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, pregnancy, marital status, national origin, genetic information, physical or mental disability, military or veteran status.

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