Social Media Manager Job at CPS Insurance Services, Boston, MA

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  • CPS Insurance Services
  • Boston, MA

Job Description

We are seeking a talented and experienced Social Media Manager to join our team. The ideal candidate will have a passion for storytelling a knack for engaging content creation and a deep understanding of various social media platforms. This role will be responsible for developing and executing our social media strategy to enhance our brand presence and engage with our audience effectively.

Key Responsibilities

Strategy Development:

Develop and implement a comprehensive social media strategy aligned with our brand goals.

Identify and capitalize on emerging social media trends to ensure our brand remains at the forefront of the industry.

Collaborate to integrate social media strategies into broader marketing campaigns.

Content Creation:

Create curate and manage highquality content for various social media platforms (Facebook Twitter Instagram LinkedIn TikTok etc.).

Maintain the brand voice and ensure all content reflects our companys values and objectives.

Coordinate with graphic designers photographers and video producers to create engaging multimedia content.

Community Engagement:

Build and nurture relationships with our online community by responding to comments messages and inquiries promptly and professionally.

Foster discussions and engage with followers to enhance brand loyalty and advocacy.

Monitor social media channels for mentions and trends related to our brand and industry.

Analytics and Reporting:

Track and analyze social media performance using analytics tools to measure success and identify areas for improvement.

Prepare regular reports on key metrics and present insights and recommendations to the marketing team.

Adjust strategies based on data insights to optimize content performance and engagement.

Collaboration and Leadership:

Work closely with crossfunctional teams to ensure cohesive brand messaging.

Stay informed about social media best practices tools and emerging platforms to continuously improve our strategies.

Qualifications:

Bachelors degree in Marketing Communications or a related field.

3 years of experience as a Social Media Manager or similar role.

Proven track record of successfully developing and executing social media strategies.

Excellent written and verbal communication skills with a keen eye for detail and creativity.

Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social) and analytics platforms (e.g. Google Analytics Facebook Insights).

Strong understanding of social media algorithms trends and best practices.

Ability to work independently and collaboratively in a fastpaced environment.

Creative thinker with a passion for innovation and problemsolving.

No phone calls or third parties. Candidates must be United States citizens or legal permanent residents. Proof of legal residence and work authorization in the United States is required.

Remote Work :

No

Job Tags

Permanent employment, Remote job,

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